August 30, 2008 Elad Bushari

When it comes to searching for a home online, women and men take very different approaches. According to a new survey by Obeo, a provider of online residential real estate marketing products, women spend more time searching online, view more homes, and prefer features such as photos and 360-degree tours to help them in their search. The findings:

• 41 percent of women and 25 percent of men began their home search online;
• Men were more likely to contact a real estate agent (28.5 percent) to initiate their home search than go online (25 percent).
• 52.6 percent of women and 45 percent of men searched 21 or more homes online.
• When purchasing a home, price was the most important factor to consider for both women and men, but 13.2 percent of men said their first priority was the size of the home, compared to only 4.4 percent of women; and
• 94 percent of women said photos would be helpful when searching for a home, and 70 percent said 360-degree panoramas would be helpful.

Elad Bushari

Elad Bushari is the Broker / Owner of Bushari Group Real Estate and a National "30 Under 30" Honoree by REALTOR Magazine in 2009.

Comment (1)

  1. The dream of having one’s own roof over one’s head is a universal one. India is no different. Almost all of us – including me – have a dream of owning our own houses. But in the present real estate boom coupled with inflation, how many among us are actually making our dream come true? In my last blog, there were a few comments on how the rich are getting richer and the common man is left out of this phenomenal real estate growth of the country.On a recently conducted online survey carried out by a property site, it was revealed that more than half of those surveyed are looking for a 2-bedroom home within 5-10 lakhs. It will be logical to say this largely reflects the dreams and aspirations of the common man – you, me and other people like us including the service class, businessmen, lawyers, professors, house wives and young professionals.However, going by the present trend, the Rs 5-10 lakh bracket of affordable houses are confined to the extreme suburbs or peripheries of large and small cities. Majority of the sample in the survey are from metros, where a 2 bedroom house is at least three to five times more than the affordable range! Tier II and Tier III cities too are fast catching up – making it even more difficult for the common man.It was on news that the Ministry of Housing and Urban Poverty Alleviation has commissioned the Reserve Bank of India team to find out more about affordable housing. I sincerely hope that they realize the folly of skewed growth and make the necessary correction.For more view-

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