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Buyers Unlikely to Pay More For Green Homes: Study

While many homebuyers want the benefits of new, more energy-efficient homes, they are unwilling to pay much more for a green home, according to a new NAHB survey. Among buyers who are willing to pay more for energy-efficient features, 57 percent are unlikely to pay more than two percent. Only 11 percent of builders surveyed said their customers ask about environmentally friendly features.

Preferences for specific green building features appear to be regional. Builders reported that more buyers in the West are interested in water efficiency, while buyers in the Northeast were interested in homes built with recycled materials.

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