January 9, 2009 Mara Bushari

Distraught Boston real estate sellers who need to generate more interest in a home that has been languishing on the market for months should consider these 10 steps from MSNBC financial guru, Laura T. Coffey:

1. Can the clutter. Pack up knickknacks, picutres, piles of paper and furniture that makes the place look crowded.

2. Let the light in. Take down any heavy drapes and wash windows.

3. Scrub-a-dub-dub. Shampoo soiled carpets, scrub the front door, repaint scuffed walls and tidy up the lawn. Bathrooms should sparkle.

4. Get moving on the “honey do” list. Fix everything that is in need of repair.

5. Enhance the view. Erect a fence or plant shrubbery to improve or obscure the view of unattractive nearby properties or streets.

6. Try weeknights. Holding an open house on Wednesday may attract a different crowd.

7. Ask for criticism. Consult with buyers’ agents for their feedback.

8. Rent to own. Give a potential buyer a little credit. Becoming a landlord may keep you from having to shoulder two mortgages.

9. Drop the asking price. And figure out the lowest amount you’re willing or able to accept.

Mara Bushari

Mara is a creative thinker and strategic marketer. She graduated Summa Cum Laude from Boston University’s College of Communication and worked in international finance before joining The Bushari Team. Mara strives to exceed expectations. As Client Relations Specialist, she is a key facilitator in all team transactions, making the buying or selling process as stress-free as possible for the client. Mara learned many of her extraordinary organizational and problem-solving skills during her service in the Israeli Defense Forces, where she earned the “President’s Award” for exceptional service. In the military, Mara solidified her abilities to achieve top results in high pressure and time sensitive situations. In her spare time, Mara enjoys skiing, photography and writing.

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